The Conception

Why the sense of achievement that we get after chasing our goals for years, is usually momentary?

What is right and what is wrong? And how does it change as the context changes?

Why is it so difficult to quieten the chatter of the mind?

A lot of such existential questions kept popping in my mind in my early thirties. My alma mater IIM Ahmedabad taught me how to apply several frameworks to manage different business scenarios. But that left me wondering, “Is there any framework to manage our lives better?” I got the job that I wanted, the position in society that I wanted, the money that I wanted. But despite achieving materialistic success, I could sense a void. 

I quit my job, and for more than a year, delved into the realms of spirituality and psychology, doing my independent research on figuring out holistic solutions to the challenges that we face in life. I found an ocean of information out there when I start dabbling in this field. It was (not so) amusing to see that spirituality is being diluted and sold like cola. A lot of ‘manthan’ (churning) had to be done to find the ‘tattva’ (essence).

Cutting the long story short, I finally discovered a gem: the Ashtanga Philosophy – a very well-structured approach/framework to attain self-actualization. Derived from the Advaita Vedanta philosophy, it is an amalgamation of Karma Yoga, Gyan Yoga and Bhakti Yoga, and hence it is also known as Raja Yoga (The Royal Path). Whenever anything goes wrong, running a basic check of just the first two limbs (anga) of Ashtanga Philosophy, namely the yamas (restraints) and niyamas (observances), helps one overcome almost any hurdle. This was the signal, everything else, just noise.

While understanding the Ashtanga Philosophy is not very difficult, the application certainly is, and I felt that I could add a lot of value to the society by spreading this ancient wisdom. Never before this had I ever felt so well aligned to something in my professional career. Instead of going back to the corporate world and helping organizations solve business problems, I decided to help a larger number of people by enabling them to overcome their real life challenges. And that’s how Tattva Manthan came into existence.

The Inception

We got together a team of experts from the fields of psychology, wealth management, yoga, spirituality, corporate world and Ayurveda, and came up with modules that are very relevant to the urban dwellers. For the method of delivery of these modules, we chose to go with what Harvard and IIM Ahmedabad use as their primary learning technique – the Case Method. It forces the participants to think from different perspectives, and critically analyze the facts and arguments. While doing so, participants gain mastery over the application of the core concepts of strategy, spirituality and psychology.

We do not spoon-feed the participants with solutions to their problems, because that is like making them dependent on us: good for them and the business in short run, but definitely bad for them in the long run. We enable the participants to ask themselves the right questions instead, and equip them with the right tools to find the solutions themselves. I knew we will make money eventually if we provide real value to the society. And I’m happy to say that despite keeping the pricing for our market offerings very low (and for some services, we do not even put a price tag, customers can choose to pay whatever they find our service worth), we have been profitable right from day 1 of our inception.  

Come and experience what we have to offer! We are sure you will benefit out of it.

Ashu Nitin Anant